Arizona’s pre-roll boom: What’s hot in the desert Cannabis scene
Arizona's Pre-Roll Market: A Booming Industry in the Grand Canyon State.
If you’ve been keeping an eye on Arizona’s weed scene, you’ve probably noticed that it’s experienced significant growth.But among Arizona’s cannabis market, one category has been red hot in the desert: pre-rolls. Arizona’s pre-roll market has been steadily rising since recreational cannabis sales began in 2021.
Let’s explore the current state of Arizona’s pre-roll market and how the Grand Canyon State is quickly becoming pre-roll paradise.
Pre-Rolls Are on Fire
Arizona’s pre-roll market hit $200 million in sales from July 2023-June 2024, according to cannabis analytics firm Headset.io. That’s good enough for the third largest cannabis category in the state, behind only flower and vapor pens.
Pre-rolls have been steadily rising since 2021, when monthly pre-roll sales were roughly $4.3 million. Monthly sales have more than tripled since then, reaching $15.1 million in June 2024 – making Arizona the fifth largest pre-roll market in the U.S.
Pre-rolls have also significantly increased their market share in the overall Arizona cannabis market. Pre-roll market share has gone from 4.9% in 2021 up to 16.4% for the first six months of 2024, showing a growing preference for pre-rolls among cannabis users in Arizona.
Why Are Pre-Rolls So Hot Right Now?
Arizona’s pre-roll market is reflective of a pre-roll boom happening nationwide. Several factors have been contributing to the increasing popularity of pre-rolls among consumers.
For one, pre-rolls offer a ready-to-use product that is convenient and easy to use. From classic pre rolled cones to premium infused options, there’s a wide variety of pre-roll options for every mood and occasion.
For cannabis newbies, pre-rolls offer a less intimidating entry point into the world of weed (since they don’t have to spend time learning how to roll a joint).
Experienced cannabis enthusiasts enjoy the affordability of pre-rolls, which are often bundled together into multi-packs that both save money and cut down on the number of trips to dispensaries. Pre-rolls also offer an ideal product for social settings, where friends can pass around a joint and enjoy a shared experience.
Who’s Rolling Up the Competition?
Based on sales data from 2023 and the first half of 2024, the top three brands in Arizona’s pre-roll market are:
1. Jeeter: Known for high-quality, potent pre-rolls
2. House Brands (Dispensary-owned): Products grown and sold by dispensaries in their own stores
3. STIIIZY: Recognized for sleek branding and a diverse product range
While Jeeter is the undisputed champion in the Arizona pre-roll market, many brands are enjoying success selling their own house brands in dispensaries. These house brands give consumers a wide variety of options to choose from and provide pre-roll styles of all preferences.
DIY Pre-Rolls: Be Your Own Bud-tender
While pre-rolls dominate the market, there’s a growing trend among consumers to create their own pre-rolls at home. This DIY approach is facilitated by the availability of high-quality pre rolled cones and tubes in various materials and sizes.
Many online retailers also sell readily made pre-roll products, including blunts and other smoke accessories, making it easier than ever to build your own pre-rolls. Benefits of DIY pre-rolls for consumers include cost savings, control over the quality of the flower in the pre-roll, and the ability to customize the experience to your preference.
This trend is expected to grow alongside the pre-made pre-roll market, offering consumers more options for their cannabis consumption.
What’s Next for Arizona’s Pre-Roll Scene?
As Arizona’s love affair with pre-rolls continues to heat up, we can expect to see even more innovation. Whether purchasing pre-made pre-rolls or opting for the DIY approach, Arizona consumers have a growing array of options in the thriving pre-roll market.
As the cannabis industry continues to develop in Arizona, pre-rolls are likely to remain a significant and evolving product category. One thing’s for sure – pre-rolls are here to stay in the Grand Canyon State.
