North America

Wed
01
Dec

Is the Future of Cannabis in the Hands of e-Commerce?

couple shopping online

Despite the inauspicious beginning of 2020, Hawke Media believes the COVID-19 pandemic presented unprecedented opportunities for companies in the right industries: specifically cannabis. (Read article at Benzinga)

Hawke Media, a digital marketing company operating as an “outsourced” chief marketing officer (CMO), believes that such an opportunity existed, and still exists, at the convergence of the e-commerce, consumer packaged goods (CPG), and cannabis spaces.

Wed
01
Dec

7 Common Myths About Marijuana Debunked

woman with marijuana

We’re now armed with more facts about marijuana than ever before, but a lot of misinformation continues to circulate. Here are some untruths you should be aware of.

As marijuana becomes more mainstream, so do   myriad myths and legends. Fallacies and untruths about marijuana have existed as long as its opponents have. The main difference between then and now, however, is legalization and popularity.

Increased data and newly-funded research have given birth to scientific findings that help shed light on how marijuana actually affects people and society. As weed becomes legal and the states that legalize it continue to operate normally, many skeptics are starting to realize some of the great myths of marijuana are just that — myths.

Tue
30
Nov

Here’s the chemistry behind marijuana’s skunky scent

cannabis container

Newly identified sulfur compounds in cannabis flowers give the plant its telltale funky odor

Scientists have finally sniffed out the molecules behind marijuana’s skunky aroma.

The heady bouquet that wafts off of fresh weed is actually a cocktail of hundreds of fragrant compounds. The most prominent floral, citrusy and piney overtones come from a common class of molecules called terpenes, says analytical chemist Iain Oswald of Abstrax Tech, a private company in Tustin, Calif., that develops terpenes for cannabis products. But the source of that funky ganja note has been hard to pin down.

Now, an analysis is the first to identify a group of sulfur compounds in cannabis that account for the skunklike scent, researchers report November 12 in ACS Omega.

Tue
30
Nov

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution

happy woman

The cannabis industry continues to morph into a legitimate and possibly lucrative vertical for media agencies to pursue, as cannabis brands raise their marketing game to new heights.

Jenny Shi, associate director of media for cannabis brand Charlotte’s Web, explained her company’s approach to harnessing media in multiple forms to grow market share and find new users.

The following conversation has been condensed and edited for clarity. 

Mon
29
Nov

Does Smoking Cannabis Before The Gym Enhance Your Workout?

woman doing yoga

Getting stoned before hitting the gym may not sound like the most sensible idea, although a number of recent surveys have revealed that many people actually prefer to work out while high. Among the supposed benefits are improved focus, greater enjoyment, and enhanced recovery – although, with no major studies on the subject, it’s hard to say with any certainty how smoking weed influences exercise.What we can say for sure, however, is that it’s a good idea to be cautious when mixing cannabis with gym equipment. A number of studies have revealed that getting high impairs coordination and decision-making while also increasing reaction times, and it goes without saying that lifting heavy weights while intoxicated can be highly dangerous.

Mon
29
Nov

Step aside alcohol. There’s a new weedy vice in town

drinks

Over the course of the past decade, the public perception of adult recreational cannabis use has shifted dramatically.

Ever since Colorado legalized marijuana for recreational use back in 2012, it’s been no secret that it could create a financial windfall for both cannabis businesses and the state itself.

A decade later, multiple other U.S. states have followed in the footsteps of the Centennial State in allowing their citizens to purchase cannabis in a manner similar to alcohol or liquor.

Although the assumption was that recreational marijuana sales would start off strong, experts couldn’t have predicted its demand would be as high as it has been. Here are a few key indicators that indicate alcohol is no longer ruler of the vice kingdom.

Mon
29
Nov

‘Green Wednesday’ Shows Changing Consumer Habits

hand holding bag

Cannabis is a growing part of the holidays

Mon
29
Nov

Essential Guide To Understanding Marijuana Concentrates

couple smoking marijuana

Concentrates should certainly be handled carefully. Just like with any form of THC, one should carefully research and monitor their consumption.

As marijuana business continues to explode in its growth, the methods of its consumption seem to evolve just as quickly. Flower cannabis represents only a small portion of most dispensary retail operations. And as time goes on, concentrates are becoming more popular and diverse.

As this niche market begins to outsell other marijuana products, it is important to understand exactly what marijuana concentrates are.

Mon
29
Nov

Essential Guide To Understanding Marijuana Concentrates

couple smoking marijuana

Concentrates should certainly be handled carefully. Just like with any form of THC, one should carefully research and monitor their consumption.

As marijuana business continues to explode in its growth, the methods of its consumption seem to evolve just as quickly. Flower cannabis represents only a small portion of most dispensary retail operations. And as time goes on, concentrates are becoming more popular and diverse.

As this niche market begins to outsell other marijuana products, it is important to understand exactly what marijuana concentrates are.

Fri
26
Nov

5 Ways Cannabis Could Light Up Your Chanukah Celebrations This Year

Hanukkah candle

Happy Marijuanukah! (Yes, we just wrote that.)

Believe it or not, weed and Chanukah are a great fit together. Cannabis sales soar over the holiday season, and reports show an increasing number of Jewish cannabis enthusiasts are lighting up more than just menorahs during their celebrations.

Plus, cannabis is Kosher, and it seems the Jewish forefathers knew it. According to Smithsonian Magazine, archeologists discovered traces of burnt cannabis in an ancient Jewish shrine. They later deduced that it was used for ceremonial purposes in the ancient kingdom of Judah.

Whether you’re looking to honor this ancient
 erm
 ceremony, or just want to add something different to this years’ festivities, we rounded up a few ways to keep your Chanukah celebrations “lit.”

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