Asake's Partners with El Blunto to Launch High-End Cannabis Brand, GIRAN
LOS ANGELES, February 20, 2025 /PRNewswire/ -- El Blunto, the world's leading producer of premium blunts, has partnered with GRAMMY-nominated Afrobeats artist Asake to launch GIRAN, a high-end cannabis brand.
The collaboration kicks off with two diamond-infused pre-roll products, featuring top-shelf indoor flower and premium THCa cannabis diamonds. El Blunto announced the release of two diamond-infused products personally curated by Nigerian musician Asake.
El Blunto x GIRAN - El Jointito Diamond Infused 3pks with glass filter tips
"This collaboration is more than just a brand deal—it's a reflection of my lifestyle, my culture, and my roots. From the start, I've always been about authenticity, and this new line is a true extension of that. Partnering with a fellow African on something this special makes it even more meaningful. We're not just launching a product; we're celebrating the essence of who we are, the hustle, the vibes, and the spirit of enjoyment. This is for the culture, for the people, and for everyone who truly understands the movement," said Asake.
The debut includes El Blunto and El Jointito 3-Packs in exclusive strains—Energy 5K, Chill Vibe, and Calm Harvest—hand-infused with premium THCa. Each pre-roll is crafted with whole flower nugs (never ground) to preserve potency and enhance the terpene profile, ensuring a longer-lasting, smoother experience.
"At El Blunto, we don't just make pre-rolls—we create experiences," said Q. Ladraa, CEO of Albert Einstone's, El Blunto's parent company. "Asake's vision for GIRAN aligns with our commitment to craftsmanship and innovation. We're excited to elevate cannabis experiences for fans and cannabis lovers across North America."
El Blunto is known for its signature full-flower, tobacco-free pre-rolls, utilizing proprietary nano-infusion technology for enhanced effects. With distribution in over 3,000 dispensaries, El Blunto is synonymous with quality and innovation in the cannabis industry.
The El Blunto x GIRAN official launch party took place on Saturday, February 15, 2025 in partnership with Off The Charts Dispensary (8418 Santa Monica Blvd, West Hollywood, CA). Product is now available across California.
About El Blunto
El Blunto is a California-based cannabis brand that offers The World's Only Full-Flower Pre-Rolls. Born from a passion for craftsmanship and quality, El Blunto is an evolution of historic cigar-making traditions. Borrowing age-old techniques from master cigar-rollers, we create products of the highest caliber with the highest level of finishing. Product design and development is approached like a true science, ensuring customers get the same phenomenal experience every single time. The El Blunto lineup includes El Blunto (cannabis cigar), El Bluntito (mini-blunts), El Jointo and El Jointito (joints and mini-joints), as well as jars of full-flower and Roll Your Own Blunt Kits. El Blunto products are available in 3000+ dispensaries across North America.
About GIRAN
Asake, the Grammy-nominated Nigerian musical sensation, brings his passion and creativity to the cannabis world with GIRAN. His brand represents a fusion of music, culture, and the cannabis experience, with a focus on quality, authenticity, and connection. Asake's journey from music to cannabis reflects his belief in the power of community and the cultural significance of cannabis. GIRAN is proud to offer products that represent this rich history while delivering the highest quality cannabis experience.
