Bombay hemp company unveils new brand identity with a refreshed look
Earlier functioning as two brands – BOHECO and BOHECO Life, the renewed identity witnesses the integration of BOHECO Life into BOHECO
Bombay Hemp Company (BOHECO), the vertically integrated industrial hemp and medical cannabis company, has unveiled a brand campaign and a new identity, which reflects the company’s transition and streamlined strategy focused on the future of hemp and medicinal cannabis in the Indian healthcare and agriculture ecosystem.
Earlier a powerhouse of two brands – BOHECO and BOHECO Life, the renewed identity witnesses the integration of BOHECO Life into BOHECO, with all the products undergoing a significant visual transition.
This integrated look and feel represents the commitment to customer/patient centricity and the positive impact of medical cannabis in empowering people to live healthier and more sustainable lives.
Chirag Tekchandaney, Co-Founder and CEO, BOHECO, said, “For better part of the past decade, we relentlessly strove towards addressing misconceptions pertaining to industrial hemp and medical cannabis, thus driving acceptance towards cannabis-based health and wellness solutions targeting improved Quality of Life for all. The recent notification by the Food Safety and Standards Authority of India (FSSAI) stating that the hemp seed and its derivatives can be sold as food or used as ingredients in food was a major win for the industry which was practically non-existent. At the cusp of our tenth year, we believe the time is ripe/right to accelerate momentum towards harnessing the wondrous benefits of this crop in health and wellness.”
The brand relaunch also marks the introduction of three new products – Pristine, for skin healing; Bloom, for relief from menstrual pain and cramps; and Forever, a restorative face serum powered by revolutionary cannabis stem cell technology.
“The more we probe into the properties of Vijaya, the more we discover what this super crop can help us achieve. Our research, in pursuit of such innovations, has broadened the health and pharmaceutical applications of various parts of the cannabis plant, which has driven three new product innovations, with more in the pipeline for 2022 and 2023”, said Yash Kotak, Co-Founder and Chief Marketing Officer, BOHECO.
“The past decade has not only seen the institution of a self-reliant industrial hemp and medical cannabis ecosystem but also growing acceptance towards Vijaya-based therapies. We now look forward to working closely with our stakeholders to make natural healing more mainstream through our mission of Educate. Cultivate. Elevate. and the new products are a step in this direction.”
The integration of BOHECO brands also includes the launch of the new website www. boheco. com, an amalgamation of the best of the two separate websites, along with free consultations, a virtual clinic and loyalty program in addition to a Knowledge Centre and a plan to roll out hyperlocal delivery of products in select cities – improving access to information and education, thereby empowering patients to make the right choice for their health and wellness needs.