Curaleaf Launches Hemp Derived Product Line and New Direct to Consumer Ecommerce Marketplace
Curaleaf Launches New Line of Hemp-Derived THC Edibles and Beverages.
Portfolio will include hemp derived THC edibles and beverages from Select and Zero Proof brands, in addition to 3rd party products, setting a new industry standard for safety, reliability and quality control.
"Company"), a leading international provider of consumer cannabis products, today announced the launch of an all-new line of hemp-derived THC products under the Company's Select and Zero Proof brands. Products will be available to order beginning June 26 direct to consumers via the Company's new online storefront, TheHempCompany.com, Curaleaf's new home for all fully Farm Bill compliant hemp derived products. Shipments will commence July 1, in time for the July 4 holiday. Additional distribution will include strategic partnerships through conventional retail and on-demand delivery in partnership with DoorDash, the local commerce platform. TheHempCompany.com will also partner with top-tier 3rd-party hemp brands to offer additional products that adhere to Curaleaf's standards.
"Today's exciting announcement is twofold: we are launching our own line of hemp derived THC products as well as an exciting Ecommerce platform as a one stop marketplace for all safe and tested hemp derived products," said Boris Jordan, Executive Chairman of Curaleaf. "Our long-term strategic success rests on expanding our brands into as many points of distribution as possible, and in meeting consumers where they are on their cannabis journey. Curaleaf's hemp business represents a pivotal opportunity for our brands to be distributed to, and to compete in, mass market retail locations across the country as well as create an online storefront. We continue to advocate for one regulatory framework for all cannabinoids, and with the launch of both this new product line and direct to consumer marketplace, Curaleaf creates opportunity to generate substantial shareholder value while providing adult consumers with Farm Bill-compliant, responsibly manufactured, high-quality products."
Curaleaf enters the rapidly growing hemp-derived THC market as a leading global operator in the cannabis sector and intends to bring the same consumer convenience, standards and commitment to safety and regulation that it applies in the regulated cannabis market. The Company ensures all products are manufactured in a certified cGMP facility with strict manufacturing and testing standards. All hemp-derived products will be offered in clearly labeled packaging, listing ingredients and potency, and will be age-gated appropriately through their distribution channels.
The products will be available in 25 states and the District of Columbia via direct-to-consumer delivery and through Curaleaf's national distribution partners. Some active measures that Curaleaf is taking to differentiate its current product portfolio from the largely unregulated hemp marketplace include:
- Age-gating: Selling to adults 21+ only with age confirmation, requiring verification at purchase
- Quality: Offering products containing only naturally derived THC from hemp
- Manufacturing: Made in a certified cGMP facility with high standards
- Labeling: Transparent package labeling listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs, in addition to other important product-level information
"As the world's leading consumer cannabis company, Curaleaf has both the opportunity and the obligation to continuously set the bar for quality, regulation and safety," said Matt Darin, CEO of Curaleaf. "As the market demand for hemp-derived products grows, we remain committed to exploring the many ways in which we can leverage our high standards for manufacturing, production and quality to deliver safe and trusted products to adult consumers at retail and through Ecommerce. Each of our hemp-derived gummies and seltzer-based beverages are made with our strict quality control practices, which is lacking in the current market. We look forward to setting a new standard with trusted products delivered in a convenient, seamless way for every type of cannabis consumer."
To meet the growing demand in the hemp-derived THC category, Select's core gummies, Fast-Acting, Classic, and X Bites feature engineered encapsulation technology designed to maximize the absorption of every milligram and deliver a consistent experience that consumers prefer. Select Zero Proof seltzers, available in a variety of fruit flavors, are formulated to provide consistent bursts of flavor and THC to elevate moments, experiences, and connections.
