Hulk Hogan launching Hemp Products in partnership with Flora Growth
Flora Growth Corp has entered into an exclusive worldwide partnership with WWE legend Hulk Hogan. (Benzinga)
Flora will launch legendary superstar Hulk Hogan's consumer products portfolio through Just Brands. Under the agreement, Flora will produce and sell Hulk Hogan products globally, including Hulk Hogan's hemp-derived pre-rolls, topicals, flower, edibles, CBD, HHC, Delta 8, and Kratom.
Hogan, stated: "I am excited to stand behind my brand with Flora. I used to tell my Hulkamaniacs to say their prayers, take their vitamins, and they will never go wrong. Well, let me tell you something, brother. Flora is the ideal partner to make my CBD-infused vitamins,"
Chad Bronstein, chairman and president of Carma HoldCo, stated: "We are excited to join forces with Flora to bring Hulk Hogan's iconic brand to new global audiences. When you take Flora's vast distribution network, our ability to create one-of-a-kind consumer experiences, with Hulk Hogan's status and legacy, all roads lead to legendary."
The exclusive agreement has an initial term of three years with mutually agreed-upon consecutive one-year renewal periods. The anticipated initial 24-month top-line sales pilot target is $20 million. Flora is expected to pay a royalty and a license fee for the sales of Hulk Hogan-branded products.
by Vuk Zdinjak
