North America

Mon
22
Apr

Beyond 4/20, marijuana is not fun and games

April 20 is national cannabis culture day. To people who love marijuana, it’s often a playful opportunity to celebrate. To the media, it’s often a time to make jokes or roll eyes.

It’s time to get real about marijuana policy, and the 650,000 people still arrested each year for marijuana offenses in the United States.

Mon
22
Apr

Growing pot? Here are some common mistakes to avoid

With more than $7 million in legal pot purchased from P.E.I. Cannabis in the first six months of legalization, it's clear Islanders are interested in consuming the product, and interest in growing marijuana is also, well, growing, say retailers. 

Veseys Seeds in York, P.E.I., has devoted six pages in its catalogue to growing at home — grow lights have been a big seller — and many people have been coming to their store seeking equipment and advice. 

Grow Daddy, which sells cannabis growing and smoking equipment online and from its storefront in Stratford, P.E.I., has two staffers who call themselves growing experts — Hunter Kerr and Shawn Harnden — and they're busy selling equipment and giving advice to many new customers, they say. ​

Mon
22
Apr

3 crazy facts about Canopy Growth's largest acquisition in marijuana history

Don't blink, because if you do, you might miss big news in the rapidly evolving marijuana industry. Since the beginning of 2018, it's been something of an escalation war between pot stocks in North America following the legalization of recreational weed in Canada and the ongoing state-level legalization of cannabis in the United States.

Mon
22
Apr

THC limits not correlated to driving impairment according to report

The presence of THC in blood is not correlated with driving performance and is not a reliable indicator of psychomotor impairment, according to recommendations made by a state-appointed traffic safety task force.

Mon
22
Apr

Corporations trying to cash in on 4/20 cannabis holiday

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream that corporate America is starting to embrace it.

No, Hallmark doesn't yet have a card to mark "4/20." But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social-media messaging aimed at connecting with consumers driving the booming market.

Mon
22
Apr

Gen Z will be the ultimate pot consumers

America’s Generation Z is coming of age in a whole new world of weed.

This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born.

Mon
22
Apr

Lost in marijuana debate: Its impact on water quality

The debate over the consequences of increased consumption of both recreational and medicinal marijuana has drowned out any discussion of the impact there could be on the natural environment, particularly on our water supplies. We need to better understand how the chemical makeup of marijuana is affected as it goes into our treatment systems and back into the environment as effluent. 

Mon
22
Apr

3 surprising targets for increased marijuana advertising spending on 4/20

Marijuana sales are rising in the U.S. as more states have legalized medical cannabis, adult-use recreational cannabis, or both. And advertising spending in the U.S. cannabis industry is on the rise, too.

Adloop Media, which offers an advertising-technology platform that serves the cannabis industry, just released a report that analyzed details of ad spending on its platform leading up to 4/20 in 2019. Adloop drilled down into the demographics of cannabis consumers to determine which companies were spending more of their advertising dollars. There were three surprising targets for this increased advertising spending this 4/20 day.

Fri
19
Apr

Brands roll with stoner 'holiday' as pot legalization grows

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.

No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market.

Fri
19
Apr

16 marijuana 4/20 facts that show how far the cannabis movement has come

For most of my life, marijuana has been considered a taboo topic that wasn't discussed openly and was swept under the rug by federal, state, and local officials. It was understood that a black market existed, but the "war on drugs" was always in force, with marijuana placed side by side with heroin and cocaine as scourges of society.

But as we near 4/20, a date of significance within the cannabis community that's celebrated by smoking or consuming marijuana, what's crystal clear is that this is no longer a taboo topic or an illicit industry. In a relatively short amount of time, the pot industry and the cannabis movement have come an incredibly long way. Here are 16 facts that unequivocally show that cannabis is now a mainstream topic and is here to stay.

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