North America

Mon
22
Apr

THC limits not correlated to driving impairment according to report

The presence of THC in blood is not correlated with driving performance and is not a reliable indicator of psychomotor impairment, according to recommendations made by a state-appointed traffic safety task force.

Mon
22
Apr

Corporations trying to cash in on 4/20 cannabis holiday

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream that corporate America is starting to embrace it.

No, Hallmark doesn't yet have a card to mark "4/20." But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social-media messaging aimed at connecting with consumers driving the booming market.

Mon
22
Apr

Gen Z will be the ultimate pot consumers

America’s Generation Z is coming of age in a whole new world of weed.

This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born.

Mon
22
Apr

Lost in marijuana debate: Its impact on water quality

The debate over the consequences of increased consumption of both recreational and medicinal marijuana has drowned out any discussion of the impact there could be on the natural environment, particularly on our water supplies. We need to better understand how the chemical makeup of marijuana is affected as it goes into our treatment systems and back into the environment as effluent. 

Mon
22
Apr

3 surprising targets for increased marijuana advertising spending on 4/20

Marijuana sales are rising in the U.S. as more states have legalized medical cannabis, adult-use recreational cannabis, or both. And advertising spending in the U.S. cannabis industry is on the rise, too.

Adloop Media, which offers an advertising-technology platform that serves the cannabis industry, just released a report that analyzed details of ad spending on its platform leading up to 4/20 in 2019. Adloop drilled down into the demographics of cannabis consumers to determine which companies were spending more of their advertising dollars. There were three surprising targets for this increased advertising spending this 4/20 day.

Fri
19
Apr

Brands roll with stoner 'holiday' as pot legalization grows

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.

No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market.

Fri
19
Apr

16 marijuana 4/20 facts that show how far the cannabis movement has come

For most of my life, marijuana has been considered a taboo topic that wasn't discussed openly and was swept under the rug by federal, state, and local officials. It was understood that a black market existed, but the "war on drugs" was always in force, with marijuana placed side by side with heroin and cocaine as scourges of society.

But as we near 4/20, a date of significance within the cannabis community that's celebrated by smoking or consuming marijuana, what's crystal clear is that this is no longer a taboo topic or an illicit industry. In a relatively short amount of time, the pot industry and the cannabis movement have come an incredibly long way. Here are 16 facts that unequivocally show that cannabis is now a mainstream topic and is here to stay.

Fri
19
Apr

How to know when to buy marijuana stocks

A company that jumps to a major stock exchange is the “rocket ship” event of marijuana stocks. It can send shares soaring to a whole new level — into the stratosphere.

This is what my research identifies. Companies in prime position for takeoff… but still before they blast off. The best way to show you what I’m talking about is to give you an example.

There’s a particular chart that marijuana execs are obsessed with right now — and I can’t blame them:

Marijuana Stocks: CRON

Fri
19
Apr

Dan Savage on launching SPLIFF, America’s first marijuana-themed film festival

New York Times Bestselling author and nationally syndicated sex advice columnist, Dan Savage, is known around the globe for his takes on polyamory, Rick Santorum and amateur porn. But now Savage is throwing his well-worn cap into the ring of a new cannabis-inspired venture: SPLIFF, an amateur film festival dedicated to stoner culture and the entertaining peccadillos of pot and the people who imbibe it.  

Fri
19
Apr

10 cannabis-themed gifts to give this 4/20

It's almost 4/20, a date that's now become an international holiday to celebrate cannabis. With the plant legal in Canada and much of the United States, today there are more ways than ever to reap the benefits of cannabis for therapeutic and recreational uses. From flower to edibles to smoking accessories, with the diverse array of products flooding the market, it can be difficult to determine which are the best choices. So whether you're looking for some cannabis-infused quiet time for self-care, or you want to light up with friends to celebrate 4/20, here are some options to get your festivities lit.

Pages

Subscribe to RSS - North America