North America

Mon
22
Apr

3 surprising targets for increased marijuana advertising spending on 4/20

Marijuana sales are rising in the U.S. as more states have legalized medical cannabis, adult-use recreational cannabis, or both. And advertising spending in the U.S. cannabis industry is on the rise, too.

Adloop Media, which offers an advertising-technology platform that serves the cannabis industry, just released a report that analyzed details of ad spending on its platform leading up to 4/20 in 2019. Adloop drilled down into the demographics of cannabis consumers to determine which companies were spending more of their advertising dollars. There were three surprising targets for this increased advertising spending this 4/20 day.

Fri
19
Apr

Brands roll with stoner 'holiday' as pot legalization grows

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.

No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market.

Fri
19
Apr

16 marijuana 4/20 facts that show how far the cannabis movement has come

For most of my life, marijuana has been considered a taboo topic that wasn't discussed openly and was swept under the rug by federal, state, and local officials. It was understood that a black market existed, but the "war on drugs" was always in force, with marijuana placed side by side with heroin and cocaine as scourges of society.

But as we near 4/20, a date of significance within the cannabis community that's celebrated by smoking or consuming marijuana, what's crystal clear is that this is no longer a taboo topic or an illicit industry. In a relatively short amount of time, the pot industry and the cannabis movement have come an incredibly long way. Here are 16 facts that unequivocally show that cannabis is now a mainstream topic and is here to stay.

Fri
19
Apr

How to know when to buy marijuana stocks

A company that jumps to a major stock exchange is the “rocket ship” event of marijuana stocks. It can send shares soaring to a whole new level — into the stratosphere.

This is what my research identifies. Companies in prime position for takeoff… but still before they blast off. The best way to show you what I’m talking about is to give you an example.

There’s a particular chart that marijuana execs are obsessed with right now — and I can’t blame them:

Marijuana Stocks: CRON

Fri
19
Apr

Dan Savage on launching SPLIFF, America’s first marijuana-themed film festival

New York Times Bestselling author and nationally syndicated sex advice columnist, Dan Savage, is known around the globe for his takes on polyamory, Rick Santorum and amateur porn. But now Savage is throwing his well-worn cap into the ring of a new cannabis-inspired venture: SPLIFF, an amateur film festival dedicated to stoner culture and the entertaining peccadillos of pot and the people who imbibe it.  

Fri
19
Apr

10 cannabis-themed gifts to give this 4/20

It's almost 4/20, a date that's now become an international holiday to celebrate cannabis. With the plant legal in Canada and much of the United States, today there are more ways than ever to reap the benefits of cannabis for therapeutic and recreational uses. From flower to edibles to smoking accessories, with the diverse array of products flooding the market, it can be difficult to determine which are the best choices. So whether you're looking for some cannabis-infused quiet time for self-care, or you want to light up with friends to celebrate 4/20, here are some options to get your festivities lit.

Fri
19
Apr

How some athletes use marijuana get into the zone

In the world of running, nausea and pain are part of the daily grind whether you're completing your circuit as the sun is coming up or powering through it well after it went down.

And in a community that looks at not only dietary and supplemental intake, but how aerodynamic their attire is or how heavy their shoes are, you can bet that many a competitive runner is also looking to see how cannabis may help them.

The initial thought may be "no way," considering that the conventional approach of smoking increases pulmonary risks, but with tinctures and edibles and vaporizers, that initial concern is out the window.

Fri
19
Apr

The marijuana stock market Is beginning to mature as time goes on

The marijuana stock market has begun to move out of its infancy which is characterized by the shift toward stability we have seen over the past few months. In that time, many companies have begun to stabilize in terms of their pricing which has led more investors to come in than ever before. This is not to say that the industry is without its volatility as one may have noticed in the past few weeks. Despite this, some companies have moved toward finding their sweet spot as we move into the future of the market.

Fri
19
Apr

Solving the cannabis waste problem

When holding a fragrant, sticky bud in your hand, it’s easy to forget the bud is just one component of a larger plant. What happened to the stem, the leaves, the trimmings? For every pound of flower, there are hundreds of pounds of wasted material growers have to dispose of. New technologies in cannabis waste disposal may hold the key to a more sustainable future for the industry.

Cannabis Waste on the Rise

Some growers may use leftover material to create concentrates, but for many the volume of waste outpaces their ability to process it in useful ways. The result is millions of pounds of cannabis waste pouring into landfills around the country.

Fri
19
Apr

1 marijuana stock I'd avoid at all costs

The boasting by marijuana companies continues despite the obvious crosscurrents the sector is facing. People are served with the news that massive profits are forthcoming. That’s music to investors’ ears. However, let’s hope we’re not falling for something that’s intended to deceive.

Cronos Group Inc. (TSX:CRON)(NYSE:CRON) forged an ideal partnership with Marlboro cigarette maker Altria Group Inc. (NYSE: MO) but losses widened in the latest quarterly earnings report. The next report is scheduled on May 9, 2019 and the company should start delivering on its growth projections.

Pages

Subscribe to RSS - North America