North America

Thu
09
May

Marketing matters: More… on the art of branding & identity

I’d like to take the opportunity to continue with the Marketing/Branding points brought up in my previous column in the Brand Identity Infographic and focus on a few points related to the look/feel and mission/vision of building your brand for scale.

Wed
08
May

PSA: Moms would really love some weed for Mother’s Day

In exchange for the traditional flowers and breakfast in bed, more moms would happily accept a less conventional type of gift for Mother’s Day this year. Despite the gender gap in the movement to legalize marijuana — 68% of men support legalization while only 56% of women do — we’ve got data that suggests many mothers feel pretty dang comfortable with the idea of a cannabis gift this year.

Wed
08
May

Here’s why you might want to try some transdermal cannabis after your next workout

It’s a scenario you might be familiar with: you come home after a day of snowboarding, or a post-work pickup soccer game, and you realize you’re already sporting a nice, yellow bruise from a fall or a tussle.

You might apply ice to that bruise, pop an ibuprofen, rub on some arnica, or maybe even take a bath with some Epsom salts.

But now, there’s another type of treatment you may be able to add to your recovery regimen: transdermal cannabis.

Transdermal cannabis is not your mother’s hemp-infused lotion she buys in bulk from Costco. It often comes in the form of a patch, oil or salve, and is applied topically.

Wed
08
May

Opioids & cannabis: Gaining an upper hand on pain

When it comes to cannabis and opioids, there are important (and beneficial) chemical interactions between the two substances — but the real story is in how cannabis can push back against the opioid crisis.

The raw numbers of opioid abuse are enough to shock the system. From 1999 to 2017, the number of deaths from an opioid overdose increased nearly six-fold, from 8,048 to 47,600 in the United States, according to the National Institute on Drug Abuse. Throughout that period, prescription opioids account for about 40% of those deaths.

Wed
08
May

4 trends to watch in the growing market for 420-friendly tourism

For cannabis-consuming travelers, a thought that often lives in the back of their minds as they plan a vacation or trip: Will they be able to use cannabis medicinally or recreationally? How will they get access to it? With more jurisdictions opening up legal adult-use markets, canna-travellers have a growing number of options to safely integrate cannabis into their travelling.

Wed
08
May

Nanoemulsion: the hottest new trend in the cannabis beverages industry

Unlike BHO and THC distillates, nanoemulsion could help create THC or CBD infused beverages optimized for recreational drinking and pharmaceutical use.

With the recreational cannabis beverage industry on the rise, nanoemulsion-infused beverages are leading to the development of drinkable cannabis products that are both potent and fast acting.

Wed
08
May

More and more people are treating sick pets with medical marijuana

The non-intoxicating cannabis compound CBD may be the hottest trend in wellness products right now, and it's not just being gobbled up by people, writes Calvin Hughes. An increasing number of pet owners have turned to CBD to help their four-legged friends deal with pain and anxiety.

Wed
08
May

U.S. versus Canada: Which one has an upper hand in the medical cannabis field?

“We are struggling,” says Michael Litchfield, chief marketing officer of California-based HelloMD, an online platform for the medical cannabis community. “That’s why we look on Canada with great envy… for many cannabis companies in the U.S., it’s hard to even get a bank account.”

Wed
08
May

Celebrities and Cannabis: A Partnership in Green Heaven

Now that cannabis is entering the mainstream, celebrities are hopping on the bandwagon in an increasing number with their own cannabiz ventures.

From Snoop Dogg to Martha Stewart and most recently Seth Rogen, celebrities are associating their name with cannabis, either with their own companies or in partnership with other cannabis businesses.

For some, like Rogen or Snoop Dogg, it seems like a natural extension to their brands, but the versatility of cannabis’ uses has allowed more unusual pairings, such as domestic guru Stewart.

Read on for an in-depth look at celebrities and cannabis – who has joined the green rush, why they may be an effective way to market cannabis, and the laws they have to contend with.

Wed
08
May

Harvard study finds bacteria and fungus in top E-cigarette brands

Thousands of people around the world have managed to give up smoking thanks to the advent of E-cigarettes and vaping. However, as vaping is so new, little is known about its long-term effects on the body.

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