North America

Thu
08
Aug

Happy national CBD day

Back in 1971, when a group of cannabis enthusiasts calling themselves “The Waldos” met daily after school to search for a famed cannabis crop in the woods, they had no idea how significant the term “420” would become in later years. But what about National CBD Day on 8/8?

Thu
08
Aug

Let’s Laugh Together At Canada’s New Anti-Marijuana PSAs

Educating Canadians on the dangers of “high” driving is important, but these PSAs make us laugh, too.

Something about anti-marijuana ads just makes us giggle. Portraying people inebriated by cannabis in an exaggerated manner inherently leads to goofy characterizations and metaphors. Even as a teenager, watching those “Above the Influence” commercials on TV didn’t teach me anything. Instead, I just laughed at the preposterous notion that smoking weed would transform a girl into a literally flat human being.

Poor Flat Sara.

Thu
08
Aug

Potable pot: Cannabis infused beverages

Beer has had a long ride as the unofficial drink of St. Patrick’s Day, but proponents of cannabis-infused beverages think that change is coming.

Last October, Molson Coors CEO Mark Hunter estimated that the cannabis market could total $7 billion to $10 billion in Canada alone, and that nonalcoholic cannabis-infused beverages could account for as much as $3 billion, or 30 percent of that total market. Molson Coors had already struck a joint venture two months earlier with the Quebec-based cannabis brand HEXO.

Thu
08
Aug

Unfair social media restrictions for cannabis brands

If you’re a company/brand on Instagram or Facebook, you’ve likely been tempted by these platforms at some point to promote or “boost” your post for more exposure. Admittedly, we weren't confident that we’d be able to promote ourselves on these platforms. Marketing restrictions on Cannabis are strict, allowing only ‘brand elements’ to be shown to the public unless sufficient measures have been taken to prevent them from being seen by minors. If said measures have been taken, Cannabis brands are permitted to include ‘informational promotion’ and ‘brand promotion’ as well.

Thu
08
Aug

August gives marijuana stocks a potentially brighter future

The month of July was undoubtedly one of ups and downs for the world of marijuana stocks. With so much going on in the industry, it can be difficult to tell where the cannabis stock market is headed. Despite this, it looks as though August could just be the month for marijuana stocks to see their day.

Thu
08
Aug

What you need to know about cannabis incubators

Unless you’re a wealthy business genius who fully understands every aspect of the cannabis industry, you probably need some advice -- and a little funding -- to get your company off the ground. In the tech industry, this assist often comes in the form of an incubator, like Y Combinator or Techstars. These groups work with companies they believe have potential and help take them to the next level.  

Thu
08
Aug

Five ways to reduce the cannabis industry's environmental impact

The cannabis industry has a packaging problem. In fact, more broadly speaking, it has a sustainability problem. Regulations in legal states, aiming to childproof cannabis products, have had the side effect of creating massive waste, while cultivation can be energy and water intensive, writes Madison Margolin.

For the cannabis industry to be sustainable — whether from the perspective of greening the cultivation process or cutting back on packaging waste — consumers need to hold their favorite brands accountable, and support only those that do their part to reduce their environmental impact.

Wed
07
Aug

Lactones, ketones, and phenols: The new language of cannabis aroma

Nearly everyday, we're learning something new about the cannabis plant as science digs deeper into its biology, chemistry, and the myriad ways it can be used medicinally. Though not yet fully mapped, the hundreds of compounds produced by the whole cannabis plant are consistent in one thing: each new discovery brings with it the potential for not only a greater understanding of the plant, but the potential of new modalities for human use, writes Danielle Guercio.

Wed
07
Aug

5 mistakes to avoid when making marijuana edibles

Like most cannabis related activities, the preparation of edibles requires a healthy amount of trial and error.

A big part of making edibles if figuring out dosage. Depending on the potency of your cannabutter or base oil, some batches are going to be more powerful than others.

While there’s no way of protecting yourself against all unexpected factors when making infused treats, there are a few simple mistakes that can be avoided with some foresight. These will prevent your edibles from tasting gross and, most importantly, from not wiping you out with a single bite. Here are five common mistakes to watch out for when preparing edibles.

Wed
07
Aug

How is marijuana on the black market shifting the industry

The legal marijuana market has all but taken off in the past 6 months to a year or so. In that time, the industry has completely shifted from being somewhat underground to one of the most popular markets of the modern-day. With the growth of marijuana stocks, the industry has seen a large amount of capital flood in as well. All of this adds up to one of the most promising industries moving into the near future.

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