---
title: USA Cannabis industry in crisis
description: A new report from Whitney Economics Report has found that only 24.4% of U.S. cannabis businesses are profitable. Whitney Economics, a cannabis economics da
image: https://420intel.com/hubfs/Imported_Blog_Media/USA%20Cannabis%20industry%20in%20crisis.jpg
---

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# USA Cannabis industry in crisis

- [Admin](https://420intel.com/blog/author/admin)
- [Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics)
- 7 March 2024

## A new report from Whitney Economics Report has found that only 24.4% of U.S. cannabis businesses are profitable.

Whitney Economics, a cannabis economics data, consulting and research firm, has published its second annual Cannabis Operator Sentiment and Business Conditions survey report.

The survey measured shortages and surpluses in materials, services and labor inputs against future expectations. Expected revenues, profits, margins, costs and other basic business measurements are also revealed.

Key findings from the report include:

– Less than 25% of cannabis operators in the U.S. report that they are profitable, which is down from 42% the year prior.

 – There is little relief in sight for operators; Whitney Economics is forecasting seven quarters of slower-than-normal growth.

 – Retailers and operators are feeling the pressure of rising costs and falling prices and have learned to do more with less.

 – While cannabis operators have been forced to pivot multiple times, they also have much more at risk, as they do not have access to normal business protections.

 – The success of cannabis businesses is largely dependent upon the regulatory structure of the states in which they are operating, and also dependent upon many other factors that are beyond their control.

 – Markets and business conditions have changed, while regulatory policies have not.

 – Over 70% of respondents favoured some form of limited cannabis licensure structure, despite many of them coming from unlimited license states.

 – Cannabis legislative and regulatory policies have remained static, focused more on tax generation than on creating a viable, business-friendly environment.

 – If policies are more industry-focused and supportive of business, respondents feel that market conditions and operator sentiment will improve.

## For more Cannabis News like this, circle back to [420intel.com](https://420intel.com/)!

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[Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) [Cannabis Jobs](https://420intel.com/blog/tag/cannabis-jobs)

#### [Admin](https://420intel.com/blog/author/admin)

[Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) [![Only 24,4% of Cannabis operators profitable due to 280E and other challenges](https://420intel.com/hs-fs/hubfs/Imported_Blog_Media/Only%2024%2c4%25%20of%20Cannabis%20operators%20profitable%20due%20to%20280E%20and%20other%20challenges.jpg?width=550&height=395&name=Only%2024%2c4%25%20of%20Cannabis%20operators%20profitable%20due%20to%20280E%20and%20other%20challenges.jpg)](https://420intel.com/blog/only-244-cannabis-operators-profitable-due-280e-and-other-challenges)

- [Admin](https://420intel.com/blog/author/admin)
- 7 March 2024

#### [Only 24,4% of Cannabis operators profitable due to 280E and other challenges](https://420intel.com/blog/only-244-cannabis-operators-profitable-due-280e-and-other-challenges)

## According to Beau Whitney of Whitney Economics, policy solutions include safe banking, 280E reform,...

[Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) [![Colorado among states with biggest decline in cannabis tax revenue as more states legalize](https://420intel.com/hs-fs/hubfs/AdobeStock_105014593.jpg?width=550&height=395&name=AdobeStock_105014593.jpg)](https://420intel.com/blog/colorado-among-states-with-biggest-decline-in-cannabis-tax-revenue-as-more-states-legalize)

- [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz)
- 3 October 2024

#### [Colorado among states with biggest decline in cannabis tax revenue as more states legalize](https://420intel.com/blog/colorado-among-states-with-biggest-decline-in-cannabis-tax-revenue-as-more-states-legalize)

## Colorado's marijuana sales and tax revenue are back on the decline after a hopeful end to 2023,...

[Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) [![California Boosts social equity funding for Cannabis Businesses](https://420intel.com/hs-fs/hubfs/Imported_Blog_Media/California%20Boosts%20social%20equity%20funding%20for%20Cannabis%20Businesses.png?width=550&height=395&name=California%20Boosts%20social%20equity%20funding%20for%20Cannabis%20Businesses.png)](https://420intel.com/blog/california-boosts-social-equity-funding-cannabis-businesses)

- [Admin](https://420intel.com/blog/author/admin)
- 7 March 2024

#### [California Boosts social equity funding for Cannabis Businesses](https://420intel.com/blog/california-boosts-social-equity-funding-cannabis-businesses)

## California Announces $15 Million Cannabis Equity Grants Program to Promote Economic Justice.

The...

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