--- title: Revamp Cannabis Product Labelling Now description: Pure Sun Farms calls for accurate cannabis product labelling, stressing THC variability and the value of terpene and full plant profile information. image: https://420intel.com/hubfs/lexscope-PnYm5ppFyHQ-unsplash.jpg --- [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) ### Press ESC to close [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) # Revamp Cannabis Product Labelling Now - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) - 14 August 2025 DELTA, B.C. – At Pure Sun Farms, one of Canada’s largest cannabis producers, half a million cannabis plants are in various stages of growth. Inside a single cultivation room, over 12,000 plants thrive under controlled conditions, each with unique characteristics. But those differences, company leaders say, are not reflected in current **product labelling** rules. “What’s actually on the label is not necessarily what’s in the bag,” a company spokesperson said. Under existing Health Canada regulations, **product labelling** for cannabis must display the total THC (tetrahydrocannabinol) content. The focus on THC percentage, Pure Sun Farms argues, is misleading because it suggests higher THC equates to better quality. Instead, the company is advocating for **product labelling** that lists a THC range rather than a fixed number. They compare it to wine: shoppers don’t choose a bottle solely because it’s 13% alcohol; they also consider the grape variety, the vineyard, and the region.   This variability, they say, makes fixed-number **product labelling** inaccurate and potentially confusing for consumers. The company’s director of research and development stressed that the goal is consumer safety. “If you’re drinking wine and driving later, you know how to pace yourself. With cannabis, **product labelling** should help users understand what they’re actually consuming, but right now the percentage isn’t exact.” One craft cannabis producer supports this approach, noting that education is key. “High THC doesn’t tell the whole story. It’s also about terpenes and the entourage effect,” they explained. More nuanced **product labelling** could shift consumer perception away from potency alone toward appreciating a plant’s full profile. Health Canada did amend its **product labelling** requirements in March, simplifying how THC and CBD amounts are displayed. However, Pure Sun Farms believes the changes don’t go far enough. They want **product labelling** reforms that encourage buyers to consider other factors — aroma, flavor, terpene profile — just as wine enthusiasts look beyond alcohol content. By starting a broader conversation about cannabis quality, Pure Sun Farms hopes to challenge the “high THC equals better” mindset. The company envisions **product labelling** that educates consumers, supports informed choices, and better reflects the plant’s natural variability. For Canada’s cannabis industry, this push for reform could represent the next step toward maturity — one where **product labelling** empowers consumers with richer, more accurate information about what they’re buying.   [by Youtube](https://www.youtube.com/watch?v=XMnL6WdJ_fo) [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) [Recreational Marijuana News](https://420intel.com/blog/tag/recreational-marijuana-news) ![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=200&height=200&name=Buzz-No%20Outline-2.png) #### [Buzz](https://420intel.com/blog/author/buzz) At 420 Intel, we cover cannabis legalization news throughout the world, offer reliable information for cannabis business owners, detail technological advances that impact the marijuana industry, cover marijuana rallies from across the globe, and everything in between. - - - [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) [![Bright Green owes $104M for unpaid shares](https://420intel.com/hs-fs/hubfs/elsa-olofsson-12-Zs1xIEtA-unsplash-1.jpg?width=550&height=395&name=elsa-olofsson-12-Zs1xIEtA-unsplash-1.jpg)](https://420intel.com/blog/bright-green-owes-104m-for-unpaid-shares) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 17 November 2025 #### [Bright Green owes $104M for unpaid shares](https://420intel.com/blog/bright-green-owes-104m-for-unpaid-shares) The cannabis industry is no stranger to controversy, but few cases have drawn as much attention as... 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[Marijuana legalization](https://420intel.com/blog/tag/marijuana-legalization) [![Marijuana Distribution: Two Arrested](https://420intel.com/hs-fs/hubfs/erik-mclean-TbWjlEr_UTw-unsplash.jpg?width=550&height=395&name=erik-mclean-TbWjlEr_UTw-unsplash.jpg)](https://420intel.com/blog/marijuana-distribution-two-arrested) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 28 August 2025 #### [Marijuana Distribution: Two Arrested](https://420intel.com/blog/marijuana-distribution-two-arrested) A routine traffic stop in Lincoln Parish escalated into a serious arrest involving suspected **...** - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/420intel) - [Follow us on Twitter](https://twitter.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Buzz", "url" : "https://420intel.com/blog/author/buzz" }, "dateModified" : "2025-08-14T12:27:52.236Z", "datePublished" : "2025-08-14T10:36:44.000Z", "headline" : "Revamp Cannabis Product Labelling Now", "image" : [ "https://420intel.com/hubfs/lexscope-PnYm5ppFyHQ-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://420intel.com/blog/revamp-cannabis-product-labelling-now", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://420intel.com/hubfs/Asset%2016.png" }, "name" : "420 Intel" } } ```