Mastering the Cannabis Trade Today

In the ever-evolving cannabis trade of Wisconsin, few names stand out like Mike Stickler. Known for his collaborative spirit, Stickler has built a reputation not just as a successful entrepreneur but as a mentor who helps newcomers understand the complex rules surrounding the state’s hemp and cannabis trade. His mission is simple create opportunity while promoting safe, legal, and high-quality products for Wisconsin consumers.

Stickler, along with his business partner Keefe Olig, began exploring the cannabis trade shortly after the 2018 Federal Farm Bill legalized hemp production across the United States. The law opened the door for Wisconsin farmers and vendors to participate in the cannabis trade by producing and selling hemp-based products containing no more than 0.3% THC. Anything higher would cross the legal line, shifting products from hemp to a Schedule 1 drug category.

These stores represent the expanding footprint of Wisconsin’s cannabis trade, where demand for hemp-derived wellness products continues to rise.

According to Stickler, what makes their approach to the cannabis trade unique is a focus on education and integrity. “We never sell anything we wouldn’t use ourselves,” he says. “Our products are clean, organic, and fully tested.” Working closely with Janesville-based American Extractions, TerraSol ensures that all merchandise meets rigorous safety standards—free of pesticides, heavy metals, and harmful chemicals.

Stickler acknowledges that being part of the cannabis trade comes with challenges. Legal gray areas still exist, and business owners must stay current with state laws and shifting market dynamics. While the CBD market has become crowded, Stickler notes that products with trace amounts of THC are now gaining popularity among Wisconsin consumers seeking pain relief or relaxation.

With neighboring states like Michigan and Illinois already legalizing recreational marijuana, Wisconsin’s cannabis trade may soon face a major transformation. Back in 2023, a bill introduced to legalize cannabis projected that tax revenues from a regulated cannabis trade could exceed $170 million within three years. Although the legislation did not pass, optimism remains high that full legalization is inevitable.

“We want to make sure we’re ready when Wisconsin goes fully legal,” Stickler says. As the state inches closer to that reality, entrepreneurs like him are ensuring that the cannabis trade in Wisconsin is built on transparency, education, and trust.

by  Shepherd Express