--- title: Forget Trump Vs. Harris – Florida's Biggest Election Battle Is Over Cannabis, And It's Costing Millions description: With over $100 million spent on two amendments, it’s clear cannabis and abortion are capturing the attention and dollars of Florida voters. image: https://420intel.com/hubfs/AdobeStock_756419899.jpg --- [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) ### Press ESC to close [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) # Forget Trump Vs. Harris – Florida's Biggest Election Battle Is Over Cannabis, And It's Costing Millions - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - [Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) - 10 October 2024 ## With over $100 million spent on two amendments, it’s clear cannabis and abortion are capturing the attention and dollars of Florida voters. ### **Cannabis Legalization Draws More Ad Dollars Than Presidential Race** As the 2024 election season heats up, Florida’s presidential ad spending has taken a sharp decline, with cannabis legalization emerging as the dominant issue in the state.  According to media tracking firm** AdImpact**, just $1.4 million has been spent on TV ads for the presidential race between Kamala Harris and Donald Trump in Florida—down significantly from previous cycles.  By comparison, the 2016 presidential election saw $55 million in TV ad spending, while 2020 saw $177 million. ### **$68 Million Poured Into Cannabis Legalization** In stark contrast, Amendment 3, which seeks to legalize cannabis, has drawn an enormous $68 million in ad spending—more than any other political cause on the Florida ballot.  Local media reported **Trulieve Cannabis Corp.**, has spent $55 million in support of the amendment through its backing of the group **Smart & Safe Florida**.  Opponents of the amendment, including the Florida Republican Party and No on 3 have spent a combined $11.7 million to defeat the measure.   ### **Slashing Budgets ** Florida’s once-crucial status as a battleground state has faded, with both major parties slashing presidential campaign budgets. Harris has spent only $539,000 on TV ads in the state, while **Donald Trump** and national Republicans have virtually ignored it, confident they will secure Florida’s 30 electoral votes.   In contrast, local media reported the state remains a battleground for social issues. Alongside the cannabis initiative, Amendment 4, which aims to protect abortion rights, has drawn $32.8 million in ad spending. With over $100 million spent on these two amendments, it's clear that cannabis and abortion rights are capturing the attention—and dollars—of Florida voters far more than the presidential race.     [by Nicolas Jose Rodriguez](https://www.benzinga.com/markets/cannabis/24/10/41264200/forget-trump-vs-harris-floridas-biggest-election-battle-is-over-cannabis-and-its-costing-million) [Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) ![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=200&height=200&name=Buzz-No%20Outline-2.png) #### [Buzz](https://420intel.com/blog/author/buzz) At 420 Intel, we cover cannabis legalization news throughout the world, offer reliable information for cannabis business owners, detail technological advances that impact the marijuana industry, cover marijuana rallies from across the globe, and everything in between. - - - [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) [![Trulieve to Open Medical Cannabis Dispensary in North Miami Beach, Florida](https://420intel.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20the%20exterior%20of%20a%20newly%20opened%20Trulieve%20medical%20cannabis%20dispensary%20in%20North%20Miami%20Beach%2c%20Florida.jpeg?width=550&height=395&name=The%20image%20depicts%20the%20exterior%20of%20a%20newly%20opened%20Trulieve%20medical%20cannabis%20dispensary%20in%20North%20Miami%20Beach%2c%20Florida.jpeg)](https://420intel.com/blog/trulieve-to-open-medical-cannabis-dispensary-in-north-miami-beach-florida) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 19 March 2025 #### [Trulieve to Open Medical Cannabis Dispensary in North Miami Beach, Florida](https://420intel.com/blog/trulieve-to-open-medical-cannabis-dispensary-in-north-miami-beach-florida) TALLAHASSEE, Fla.,March 18, 2025/PRNewswire/ -- Trulieve Cannabis Corp.(CSE:TRUL) (OTCQX:... [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) [![Slipping Weed Sales In Florida's Market: Is This $100M Bet Really Worth The Hype?](https://420intel.com/hs-fs/hubfs/AdobeStock_796001239.jpg?width=550&height=395&name=AdobeStock_796001239.jpg)](https://420intel.com/blog/slipping-weed-sales-in-floridas-market-is-this-100m-bet-really-worth-the-hype) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 2 October 2024 #### [Slipping Weed Sales In Florida's Market: Is This $100M Bet Really Worth The Hype?](https://420intel.com/blog/slipping-weed-sales-in-floridas-market-is-this-100m-bet-really-worth-the-hype) ## Despite pouring millions into the push for adult-use cannabis legalization, Florida's cannabis... [Cannabis Laws](https://420intel.com/blog/tag/cannabis-laws) [![Easter & 4/20: Florida's Weed Laws](https://420intel.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20captures%20a%20vibrant%20and%20festive%20outdoor%20scene%20celebrating%20420%20and%20Easter%20Sunday%20In%20the%20foreground%20a%20diverse%20group%20of%20friends%20lounges%20on%20colorful%20picnic%20blankets%20laughing%20and%20sharing%20laughter%20surrounded%20by%20an%20array%20of%20snacks%20and%20drinks%20Some%20i-1.jpeg?width=550&height=395&name=The%20image%20captures%20a%20vibrant%20and%20festive%20outdoor%20scene%20celebrating%20420%20and%20Easter%20Sunday%20In%20the%20foreground%20a%20diverse%20group%20of%20friends%20lounges%20on%20colorful%20picnic%20blankets%20laughing%20and%20sharing%20laughter%20surrounded%20by%20an%20array%20of%20snacks%20and%20drinks%20Some%20i-1.jpeg)](https://420intel.com/blog/easter-4/20-floridas-weed-laws) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 21 April 2025 #### [Easter & 4/20: Florida's Weed Laws](https://420intel.com/blog/easter-4/20-floridas-weed-laws) You either look forward to it all year or roll your eyes every April: today is 4/20. This year, the... - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/420intel) - [Follow us on Twitter](https://twitter.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Buzz", "url" : "https://420intel.com/blog/author/buzz" }, "dateModified" : "2024-10-15T14:03:15.505Z", "datePublished" : "2024-10-10T04:30:00.000Z", "headline" : "Forget Trump Vs. Harris – Florida's Biggest Election Battle Is Over Cannabis, And It's Costing Millions", "image" : [ "https://420intel.com/hubfs/AdobeStock_756419899.jpg" ], "mainEntityOfPage" : { "@id" : "https://420intel.com/blog/forget-trump-vs.-harris-floridas-biggest-election-battle-is-over-cannabis-and-its-costing-millions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://420intel.com/hubfs/Asset%2016.png" }, "name" : "420 Intel" } } ```