--- title: "Cannabis Carrier Pigeon Campaign: The Inside Story" description: Discover the story behind The Travel Agency's viral Pigeon Campaign that captivated New York, blending humor and ethics in cannabis marketing. image: https://420intel.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20New%20York%20City%20street%20vibrant%20with%20energy%20and%20life%20In%20the%20foreground%20a%20group%20of%20animated%20pigeons%20is%20seen%20wearing%20tiny%20accessories%20including%20colorful%20bandanas%20and%20miniature%20Grateful%20Dead%20tshirts%20as%20they%20flutter%20about%20Some%20p-1.png --- [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) ### Press ESC to close [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) # Cannabis Carrier Pigeon Campaign: The Inside Story - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) - 15 October 2025 ### The Travel Agency Wraps Up Viral Pigeon Campaign That Took New York by Storm **NEW YORK, Oct. 14, 2025 (PRNewswire)** — After a week of viral buzz and sky-high curiosity, The Travel Agency New York City’s largest legal dispensary has finally revealed the full story behind its wildly successful **Pigeon Campaign**. The creative marketing stunt, which captured millions of online views, combined humor, New York spirit, and clever commentary on the challenges of cannabis advertising. In a social media statement, Co-Founder and President Arana Hankin-Biggers announced that the **Pigeon Campaign** officially known internally as “Project Pigeon”—has come to an end. “As of today, we’ve decided to conclude our experimental pilot program,” she said. “The pigeons were showing some unusual behavior—returning from deliveries with Cheeto crumbs on their beaks and wearing tiny Grateful Dead merch.” The **Pigeon Campaign** began as a tongue-in-cheek idea meant to test the boundaries of creativity in cannabis marketing. Within days, it had taken flight online, drawing over 2.5 million views and a 10x spike in engagement. Social media platforms lit up with debates over whether the **Pigeon Campaign** was real or simply a clever piece of satire. According to Chief Marketing Officer Chesen Schwethelm, the **Pigeon Campaign** was designed to highlight The Travel Agency’s dedication to innovation and humor. “It was never about actual deliveries,” he explained. “The **Pigeon Campaign** was about sparking conversation and breaking down stigmas around cannabis culture while reminding New Yorkers that we’re the city’s most trusted and fastest legal cannabis delivery service.” Each pigeon featured in the **Pigeon Campaign** was filmed under humane conditions with professional animal handlers and SOS Safety On Sets© Animal Services. In addition,   With the conclusion of the **Pigeon Campaign**, The Travel Agency is now redirecting its creativity toward expanding its advanced cannabis delivery network across Manhattan, Brooklyn, and Queens. “The pigeons were the setup—this next phase is the punchline,” Schwethelm added. “We’re not just delivering cannabis; we’re delivering accountability, speed, and imagination.” The **Pigeon Campaign** has left a lasting impression on how cannabis marketing can merge humor, ethics, and local character. As New York’s cannabis landscape continues to evolve, The Travel Agency’s **Pigeon Campaign** will likely be remembered as one of the most creative and conversation-sparking moments in modern cannabis branding.   [by Yahoo Finance](https://finance.yahoo.com/news/travel-agency-reveals-true-story-175600270.html) [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) [Recreational Marijuana News](https://420intel.com/blog/tag/recreational-marijuana-news) ![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=200&height=200&name=Buzz-No%20Outline-2.png) #### [Buzz](https://420intel.com/blog/author/buzz) At 420 Intel, we cover cannabis legalization news throughout the world, offer reliable information for cannabis business owners, detail technological advances that impact the marijuana industry, cover marijuana rallies from across the globe, and everything in between. - - - [Cannabis Politics](https://420intel.com/blog/tag/cannabis-politics) [![Breaking: DEA Attorney in MMJ Marijuana Case Lacks Good Standing in Bar, Raising Ethical Concerns](https://420intel.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20stern%20modern%20legal%20office%20filled%20with%20a%20sense%20of%20tension%20A%20large%20wooden%20desk%20dominates%20the%20foreground%20strewn%20with%20legal%20documents%20a%20laptop%20and%20a%20halfempty%20coffee%20cup%20suggesting%20long%20hours%20of%20work%20In%20the%20background%20a%20wall%20lined%20wit-1.jpeg?width=550&height=395&name=The%20image%20depicts%20a%20stern%20modern%20legal%20office%20filled%20with%20a%20sense%20of%20tension%20A%20large%20wooden%20desk%20dominates%20the%20foreground%20strewn%20with%20legal%20documents%20a%20laptop%20and%20a%20halfempty%20coffee%20cup%20suggesting%20long%20hours%20of%20work%20In%20the%20background%20a%20wall%20lined%20wit-1.jpeg)](https://420intel.com/blog/breaking-dea-attorney-in-mmj-marijuana-case-lacks-good-standing-in-bar-raising-ethical-concerns) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 7 April 2025 #### [Breaking: DEA Attorney in MMJ Marijuana Case Lacks Good Standing in Bar, Raising Ethical Concerns](https://420intel.com/blog/breaking-dea-attorney-in-mmj-marijuana-case-lacks-good-standing-in-bar-raising-ethical-concerns) WASHINGTON, DC / ACCESS Newswire / April 6, 2025 / New Jersey Bar records obtained by MMJ... 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Chinese Cartels Thrive & FDA Stalls](https://420intel.com/blog/dea-bust-chinese-cartels-thrive-fda-stalls) WASHINGTON, D.C. / ACCESS Newswire / July 1, 2025 / Just nine days after MMJ BioPharma Cultivation... 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People had... - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/420intel) - [Follow us on Twitter](https://twitter.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Buzz", "url" : "https://420intel.com/blog/author/buzz" }, "dateModified" : "2025-10-15T07:34:23.826Z", "datePublished" : "2025-10-15T07:34:23.000Z", "headline" : "Cannabis Carrier Pigeon Campaign: The Inside Story", "image" : [ "https://420intel.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20New%20York%20City%20street%20vibrant%20with%20energy%20and%20life%20In%20the%20foreground%20a%20group%20of%20animated%20pigeons%20is%20seen%20wearing%20tiny%20accessories%20including%20colorful%20bandanas%20and%20miniature%20Grateful%20Dead%20tshirts%20as%20they%20flutter%20about%20Some%20p-1.png" ], "mainEntityOfPage" : { "@id" : "https://420intel.com/blog/cannabis-carrier-pigeon-campaign-the-inside-story", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://420intel.com/hubfs/Asset%2016.png" }, "name" : "420 Intel" } } ```