--- title: Cannabis And Professional Pickleball In First-Ever Sponsorship Deal description: Trulieve Cannabis Corp. becomes the first cannabis sponsor of professional pickleball, promoting wellness benefits through a new partnership with major pickleball leagues. image: https://420intel.com/hubfs/AI-Generated%20Media/Images/A%20cannabis%20company%20sponsors%20professional%20pickleball%20leagues%2c%20becoming%20the%20first%20official%20cannabis%20sponsor%20in%20the%20sports%20history.jpeg --- [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) ### Press ESC to close [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) # Cannabis And Professional Pickleball In First-Ever Sponsorship Deal - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) - 31 October 2024 *Trulieve Cannabis Corp. inks first cannabis sponsorship with professional pickleball leagues.* [Trulieve Cannabis Corp.](https://trulieve.com/) (TCNNF) recently made history as the first official cannabis sponsor of professional pickleball. In August, the company announced an innovative agreement with United Pickleball Association (UPA), parent company of the Carvana Pro Pickleball Tour ([PPA Tour](https://www.ppatour.com/)) and Major League Pickleball by Margaritaville ([MLP](https://www.majorleaguepickleball.net/)). Financial terms were not released, but the agreement gives Trulieve status as exclusive cannabis sponsor, and includes branding and digital integration. The association is a timely one, as pickleball popularity continues to explode, while cannabis continues its evolution into a mainstream product. Components of the new collaboration include Trulieve sponsorship of 12 premier events across the PPA Tour and the MLP in Arizona, Florida, and Georgia, that began with the CIBC Atlanta Slam in September 2024, and will continue into 2025.  “We are focused on key markets where Trulieve has a significant retail presence,” said Gina Collins, Trulieve’s chief marketing officer. “As we learn more about the upcoming 2025 season and beyond, we are exploring sponsoring events in additional markets.”  The Trulieve sponsorship is based on promoting wellness benefits of cannabis to a large and diverse audience of athletes and spectators. Explained Collins, “We are fostering a broader awareness of how cannabis can serve as a resource for professional and amateur athletes alike, as well as those simply looking for a more natural approach to wellness. Fun and engaging platforms like pickleball tournaments allow us to share knowledge and broaden perspectives around cannabis wellness.”   [by Forbes](https://www.forbes.com/sites/candaceoehler/2024/10/30/cannabis-and-professional-pickleball-in-first-ever-sponsorship-deal/)   [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) ![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=200&height=200&name=Buzz-No%20Outline-2.png) #### [Buzz](https://420intel.com/blog/author/buzz) At 420 Intel, we cover cannabis legalization news throughout the world, offer reliable information for cannabis business owners, detail technological advances that impact the marijuana industry, cover marijuana rallies from across the globe, and everything in between. - - - [Recreational Cannabis News](https://420intel.com/blog/tag/recreational-cannabis-news) [![In a first, Humboldt County Permits Five Cannabis Farms in One Fell Swoop](https://420intel.com/hs-fs/hubfs/AI-Generated%20Media/Images/A%20vibrant%20landscape%20unfolds%20showcasing%20five%20cannabis%20farms%20nestled%20in%20the%20rolling%20hills%20of%20Humboldt%20County%20Lush%20greenery%20dominates%20the%20scene%20with%20rows%20of%20healthy%20cannabis%20plants%20stretching%20across%20more%20than%20three%20acres%20their%20leaves%20glistening%20under%20th-1.jpeg?width=550&height=395&name=A%20vibrant%20landscape%20unfolds%20showcasing%20five%20cannabis%20farms%20nestled%20in%20the%20rolling%20hills%20of%20Humboldt%20County%20Lush%20greenery%20dominates%20the%20scene%20with%20rows%20of%20healthy%20cannabis%20plants%20stretching%20across%20more%20than%20three%20acres%20their%20leaves%20glistening%20under%20th-1.jpeg)](https://420intel.com/blog/in-a-first-humboldt-county-permits-five-cannabis-farms-in-one-fell-swoop) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 7 April 2025 #### [In a first, Humboldt County Permits Five Cannabis Farms in One Fell Swoop](https://420intel.com/blog/in-a-first-humboldt-county-permits-five-cannabis-farms-in-one-fell-swoop) With a planner saying Humboldt County has “set a record” by reviewing five cannabis farm projects... [Cannabis Business News](https://420intel.com/blog/tag/cannabis-business-news) [![Alberta producers can now provide retailers with Cannabis samples](https://420intel.com/hs-fs/hubfs/Imported_Blog_Media/Alberta%20producers%20can%20now%20provide%20retailers%20with%20Cannabis%20samples.jpg?width=550&height=395&name=Alberta%20producers%20can%20now%20provide%20retailers%20with%20Cannabis%20samples.jpg)](https://420intel.com/blog/alberta-producers-can-now-provide-retailers-cannabis-samples) - [Admin](https://420intel.com/blog/author/admin) - 7 March 2024 #### [Alberta producers can now provide retailers with Cannabis samples](https://420intel.com/blog/alberta-producers-can-now-provide-retailers-cannabis-samples) Cannabis representatives may provide up to 3.5 grams of dried cannabis, or equivalency, as sample... [Medical Cannabis News](https://420intel.com/blog/tag/medical-cannabis-news) [![Trulieve Opens Fifth Medical Cannabis Dispensary in Georgia](https://420intel.com/hs-fs/hubfs/Imported_Blog_Media/Trulieve%20Opens%20Fifth%20Medical%20Cannabis%20Dispensary%20in%20Georgia.jpg?width=550&height=395&name=Trulieve%20Opens%20Fifth%20Medical%20Cannabis%20Dispensary%20in%20Georgia.jpg)](https://420intel.com/blog/trulieve-opens-fifth-medical-cannabis-dispensary-georgia) - [Admin](https://420intel.com/blog/author/admin) - 7 March 2024 #### [Trulieve Opens Fifth Medical Cannabis Dispensary in Georgia](https://420intel.com/blog/trulieve-opens-fifth-medical-cannabis-dispensary-georgia) Trulieve Opening Medical Cannabis Dispensary in Evans. Trulieve Cannabis Corp ("Trulieve" or "the... - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/420intel) - [Follow us on Twitter](https://twitter.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Buzz", "url" : "https://420intel.com/blog/author/buzz" }, "dateModified" : "2024-10-31T13:05:41.211Z", "datePublished" : "2024-10-31T13:05:41.000Z", "headline" : "Cannabis And Professional Pickleball In First-Ever Sponsorship Deal", "image" : [ "https://420intel.com/hubfs/AI-Generated%20Media/Images/A%20cannabis%20company%20sponsors%20professional%20pickleball%20leagues%2c%20becoming%20the%20first%20official%20cannabis%20sponsor%20in%20the%20sports%20history.jpeg" ], "mainEntityOfPage" : { "@id" : "https://420intel.com/blog/cannabis-and-professional-pickleball-in-first-ever-sponsorship-deal", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://420intel.com/hubfs/Asset%2016.png" }, "name" : "420 Intel" } } ```