--- title: "BeLeaf & SWADE: Elevating Cannabis Knowledge!" description: Missouri's medical marijuana industry is evolving, with BeLeaf and SWADE leading the way in patient-focused care, education, and innovative services. image: https://420intel.com/hubfs/smoke-honest-TKRJTAr4WeE-unsplash.jpg --- [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) ### Press ESC to close [![420intel.com](https://420intel.com/hs-fs/hubfs/Asset%2016-1.png?width=300&height=162&name=Asset%2016-1.png "420intel.com")](https://420intel.com) - [Home](https://420intel.com) - [Advertise](https://420intel.com/advertise) - [Directory](https://420intel.com/directory) - [Topics](https://420intel.com/blog) - [Recreational News](https://420intel.com/blog/tag/recreational-cannabis-news) - [Business News](https://420intel.com/tag/cannabis-business-news) - [Politics](https://420intel.com/tag/cannabis-politics) - [Technology](https://420intel.com/tag/cannabis-technology-news) - [Research](https://420intel.com/tag/medical-cannabis-news) - [Contact](https://420intel.com/contact-us) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/company/420-intel/) - [Follow us on Twitter](https://x.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) # BeLeaf & SWADE: Elevating Cannabis Knowledge! - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - [Medical Cannabis News](https://420intel.com/blog/tag/medical-cannabis-news) - 25 September 2025 Missouri’s medical marijuana industry is seeing renewed momentum, and **BeLeaf** and its retail arm **SWADE** are at the forefront of that push. Founded on a tradition of medical focus, **BeLeaf** has built its reputation around patient-centered care. Today, **SWADE** extends that mission into the retail experience, prioritizing outreach and education for patients who may feel intimidated by the modern cannabis market. Mitch Meyers, co-founder of **BeLeaf**, says the company’s goal is to ensure patients stay at the heart of every decision. “People my age and older have an interest in cannabis, but they’re not just wandering into our dispensaries to learn about it,” she explains. Through **SWADE**, Meyers and her team are actively meeting older adults where they are, breaking down barriers and introducing them to cannabis as part of a wellness regimen. A major step forward for **BeLeaf** and **SWADE** is the appointment of Sarah Figueroa as Wellness and Aging Consultant. Figueroa, with her gerontology background, helps older adults understand how products at **SWADE** can address issues such as joint pain, neuropathy, and sleep disturbances. Her presentations have received enthusiastic responses, proving there is an unmet demand for education and guidance in this demographic. Edibles and topicals have become especially popular among older consumers shopping at **SWADE**, offering discreet and consistent experiences. For **BeLeaf**, this isn’t just good business; it’s also a social mission to empower a community that has long been underserved by the cannabis industry. Another innovation from **BeLeaf** and **SWADE** is the Potline, a dedicated phone line offering real-time assistance from knowledgeable cannabis employees. Patients who call the Potline receive personalized recommendations without the pressure of a busy sales floor. According to Joey Pintozzi, Chief Strategy & Revenue Officer at **BeLeaf**, this white-glove service reflects the company’s values and reinforces the welcoming environment that **SWADE** strives to create.   With more than 125,000 active patients, **BeLeaf** and **SWADE** see ongoing demand for medical-focused products and services as an opportunity to grow responsibly. As Meyers puts it, “Consistent, repeatable experiences are key.” By combining patient education, approachable products, and innovative services like the Potline, **BeLeaf** and **SWADE** are redefining what it means to serve Missouri’s medical cannabis community.   [by Greenway Magazine](https://mogreenway.com/2025/09/24/beleaf-and-swade-emphasize-education-while-reinvigorating-the-medical-cannabis-market/)   [Medical Cannabis News](https://420intel.com/blog/tag/medical-cannabis-news) [Medical Marijuana News](https://420intel.com/blog/tag/medical-marijuana-news) ![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=200&height=200&name=Buzz-No%20Outline-2.png) #### [Buzz](https://420intel.com/blog/author/buzz) At 420 Intel, we cover cannabis legalization news throughout the world, offer reliable information for cannabis business owners, detail technological advances that impact the marijuana industry, cover marijuana rallies from across the globe, and everything in between. - - - [Medical Cannabis News](https://420intel.com/blog/tag/medical-cannabis-news) [![Missouri Health Department's Crucial Cannabis Report](https://420intel.com/hs-fs/hubfs/greenforce-staffing-VlXqcJU53-M-unsplash%20(1).jpg?width=550&height=395&name=greenforce-staffing-VlXqcJU53-M-unsplash%20(1).jpg)](https://420intel.com/blog/missouri-health-departments-crucial-cannabis-report) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 6 August 2025 #### [Missouri Health Department's Crucial Cannabis Report](https://420intel.com/blog/missouri-health-departments-crucial-cannabis-report) The **Missouri Department of Health and Senior Services (DHSS)** has released its much-anticipated... [Marijuana legalization](https://420intel.com/blog/tag/marijuana-legalization) [![Missouri Supreme Court Clarifies 'Marijuana Offense'](https://420intel.com/hs-fs/hubfs/2h-media-jCzXdzo5vEI-unsplash.jpg?width=550&height=395&name=2h-media-jCzXdzo5vEI-unsplash.jpg)](https://420intel.com/blog/missouri-supreme-court-clarifies-marijuana-offense) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 8 October 2025 #### [Missouri Supreme Court Clarifies 'Marijuana Offense'](https://420intel.com/blog/missouri-supreme-court-clarifies-marijuana-offense) COLUMBIA, Mo. — A recent decision by the Missouri Supreme Court has made it more difficult for... [Medical Cannabis News](https://420intel.com/blog/tag/medical-cannabis-news) [![Funds disbursed to beneficiaries of state’s adult-use cannabis program](https://420intel.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20detailed%20financial%20report%20displayed%20on%20a%20sleek%20modern%20digital%20tablet%20The%20screen%20showcases%20a%20vibrant%20pie%20chart%20illustrating%20the%20distribution%20of%20funds%20from%20Missouris%20adultuse%20cannabis%20program%20with%20distinct%20sections%20labeled%20for%20the-1.jpeg?width=550&height=395&name=The%20image%20features%20a%20detailed%20financial%20report%20displayed%20on%20a%20sleek%20modern%20digital%20tablet%20The%20screen%20showcases%20a%20vibrant%20pie%20chart%20illustrating%20the%20distribution%20of%20funds%20from%20Missouris%20adultuse%20cannabis%20program%20with%20distinct%20sections%20labeled%20for%20the-1.jpeg)](https://420intel.com/blog/funds-disbursed-to-beneficiaries-of-states-adult-use-cannabis-program) - [![Buzz](https://420intel.com/hs-fs/hubfs/Buzz-No%20Outline-2.png?width=80&height=80&name=Buzz-No%20Outline-2.png) Buzz](https://420intel.com/blog/author/buzz) - 11 April 2025 #### [Funds disbursed to beneficiaries of state’s adult-use cannabis program](https://420intel.com/blog/funds-disbursed-to-beneficiaries-of-states-adult-use-cannabis-program) - [Follow us on Facebook](https://www.facebook.com/420intel) - [Follow us on LinkedIn](https://www.linkedin.com/420intel) - [Follow us on Twitter](https://twitter.com/420intel) - [Follow us on Instagram](https://www.instagram.com/420intel) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Buzz", "url" : "https://420intel.com/blog/author/buzz" }, "dateModified" : "2025-09-25T12:44:18.446Z", "datePublished" : "2025-09-25T11:45:00.000Z", "headline" : "BeLeaf & SWADE: Elevating Cannabis Knowledge!", "image" : [ "https://420intel.com/hubfs/smoke-honest-TKRJTAr4WeE-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://420intel.com/blog/beleaf-swade-elevating-cannabis-knowledge", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://420intel.com/hubfs/Asset%2016.png" }, "name" : "420 Intel" } } ```