Tilray Brands launches THC drinks in US
Tilray brands THC. Credit: Tilray brands
Tilray has previously discussed how cannabis beverages were becoming “a familiar format” for consumers in its Canadian market.
Canada-based cannabis and beverage company Tilray Brands has entered the US THC drinks market with a range of Delta-9 THC mocktails and seltzers.
The Delta-9 THC beverages will be launched in “key markets” across the US at the start of next month. The range includes brands such as the seltzers 420 Fizz and Fizzy Jane’s, as well as the mocktails Herb & Bloom and Happy Flower.
“As consumers seek out new and alternative adult beverages, Tilray is strategically entering the growing HDD9 beverage category in the US market with a consumer-centric model that targets different occasions across various consumer audiences and price segments,” a spokesperson for Tilray said.
Tilray has previously discussed how cannabis beverages were becoming “a familiar format” for consumers in its domestic market. The company’s cannabis-infused drinks include XMG, Bedfellows and Little Victory.
Speaking to investors following the publication of Tilray’s full-year results in July, chairman and CEO Irwin Simon said a “lot of” beer distributors had contacted the group requesting THC beverage brands.
In March, Tilray developed a range of alcohol-free seltzers under its cannabis-infused drinks brand Mollo in Canada.
