Snoop Dogg Drops Exclusive Scoop on Game-Changing Cannabis Beverage Line
Snoop Dogg Talks New Cannabis Beverage Line: ‘Not Everyone Wants To Smoke Or Vape To Get High but Drinking Is Familiar’.
"Healthy living and self-care is in," says Snoop Dogg, the renowned rapper and entrepreneur, in an exclusive interview as he discusses the launch of the hemp-infused Do It Fluid product line in partnership with Hill Beverage Co. "As the science and knowledge around cannabis and hemp keeps moving forward, the number of methods to 'smoke' or consume keep growing. I wanted to build something with beverage experts like those at HBC to show everyone that there are other ways to get into it, like drinking your Bud... We worked hard to create full-bodied beverages that have functional ingredients and real fruit juice, all under 90 calories per can."
Snoop's words encapsulate the core philosophy behind the innovative product line of Do It Fluid, a joint venture between the rapper, Hill Beverage Co. and Death Row Records. This ambitious project aims to redefine the cannabis-infused beverage space, which, according to a study by Research and Markets, was estimated at $1 billion globally in 2022 and is expected to reach $3.9 billion by 2030, at a compound annual growth rate (CAGR) of 17.7% during the period between 2022 and 2030.
Getting more granular, the cannabis beverage market in the U.S. was estimated to be worth $752 million in 2022. The Asia-Pacific region is forecasted to reach a projected market size of $258.5 million by 2030, with a CAGR of 14.4% during the 2022 to 2030 period, while Europe and Canada each boast a forecasted growth of 16.9% and 17.5%, respectively, in the 2022 to 2030 time frame. Other companies like Boston Beer Company, Hi5, Leisuretown (which collaborates with Diplo and Rob Dyrdek) and Cann (a brand endorsed by big stars like Tove Lo and Adam Devine) are also looking to capitalize on this booming market. With this new launch, Snoop and Hill Beverage Co. will try to do the same.
Snoop Dogg sees Do It Fluid as a natural extension of Death Row Records' brand into the cannabis market. "These are the first hemp-infused beverages that DRR has come out with," he says. The line offers a smokeless alternative to traditional cannabis consumption, aligning with the changing preferences of consumers.
"We acknowledge that not everyone wants to smoke or even vape to get high," Snoop comments. "Drinking is something most people are already familiar with, and you’re completely right in that it complements our already existing line of smokeables with DRR with a 'smokeless' alternative."
‘Strategically Crafted To Offer A Consistent High’
At the helm of this venture is Jake Hill, CEO of Hill Beverage Co., whose vision for Do It Fluid is to set a new standard in the industry. "We hope the line causes other hemp-infused beverage companies to see us as major competitors, ultimately encouraging them to push the limits of their flavor profiles, potency and use of all-natural ingredients," Hill shares. The drop of Do It Fluid represents a significant step in Hill's mission to blend the enjoyment of cannabis with a healthier lifestyle, challenging the status quo of the industry and seeking to take market share from alcoholic beverages.
