Wiz Khalifa and the celebrity Cannabis conundrum
Cannabis can be confusing, to say the least.
The United States has not yet legalized cannabis at the federal level, and state laws on pot differ wildly, even in states where recreational cannabis is legal.
At GreenState, we’re doing our best to keep you updated on the latest in cannabis law in the US. That’s why we partnered with Legalization Nation, an explanatory comic strip by Box Brown that provides a perspective to consumers and patients on the complexities of the emerging legal cannabis industry.
Legalization Nation talks about cannabis from a ground-level perspective, addressing issues like the black market, patients’ rights, corporate advantage, and more, and compares state cannabis legalization policies to help make sense of a daunting landscape through a familiar medium.
This week, Legalization Nation is talking about the quality issues facing celebrity cannabis brands.
"Rapper Wiz Khalifa hopped on Twitter to defend the quality of weed his brand is producing.
A Twitter user had pointed out that in Pennsylvania Wiz's products are produced by Truelive, a corporate multi-state operator, a known mids producer.
It's not as if Wiz came back to his hometown of Pittsburgh and found the best local grower and set up shop there. It's Truelive in a different package.
In fact, most celebrity "Weed Brands" are simply endorsement deals.
Large corporations in noncompetitive state markets love this because they have been unable to build their own brand loyalty.
Mike Tyson's weed is not grown at his weed ranch, shipping out to every state in the country. It's a Cresco product or Verano product.
The wrestler Ric Flair who said in 2021 he's always stuck to booze and avoided "drugs", including weed, will soon have his own Verano product."
