Photo-based social media giant Instagram regularly takes action against cannabis-related accounts for violating the terms of service (TOS). Often enough, the reason behind a ban is often unclear to the accounts that are affected—which leads to detrimental loss in engagement for up-and-coming cannabis businesses. 

Instagram has an estimated 1 billion monthly active users since its initial release back in 2010. Any disruption to a thriving Instagram account, especially for cannabis-related accounts, can have devastating effects from a marketing perspective. In most cases, a violation of the TOS can be walked back through a series of steps, as detailed by marketing expert Colin Bambury. Bambury has encountered Instagram suspensions numerous times and wrote up a guide on his website Adcann to help others get their accounts reinstated.

“Social media is an important tool for marketers in any space. It allows brands to create connections and communicate with current and potential consumers anytime, anywhere,” Bambury writes. “With COVID-era lockdowns, consumers are staying inside and scrolling through social platforms more than ever, increasing the importance of digital advertising and native content creation. The cannabis industry is no exception—with many brands, retailers, producers, and accessory purveyors utilizing platforms including Twitter, Facebook, Instagram, LinkedIn, and Snapchat.”