Dutch weed labels must be ‘as unattractive as possible’ per new rules for state-licensed cannabis

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More details have emerged regarding the Netherlands’ upcoming experiment with producing government-regulated cannabis, which is technically illegal in the country.

Authorities are particularly concerned with ensuring that non-consumers of the drug don’t start using, and, thus, have decreed that cannabis grown by the state must be sold in “unattractive” packaging to minimize its appeal.

Producers are only permitted to use the Helvetica font on packages, and only black ink may be used to print labels. Packaging must also be “free of all processing and branding, which could make it more appealing,” per NRC.

Growers must also refrain from declaring the type of effects users could experience upon consuming the product, although a mandatory health warning must be prominently displayed on the label.

The labelling rules are even stricter than those in Canada, where adult-use cannabis has been legal since October 2018.

The Dutch federal government said this summer that it intends to forge ahead with planned experiments (aka the Wietexperiments) of regulated cannabis production in a maximum of 10 cities in the country, starting in 2021.

The four-year-long trials are a result of the federal government’s coalition agreement and was of particular importance to Dutch Liberal democratic party D66.

Authorities hope the experiment will eradicate the ambiguity surrounding the sale of cannabis and infused products in municipally licensed coffee shops, as well as illegal production and wholesale supply.

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