NexTech and Cannvas bringing augmented reality to cannabis education

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NexTech AR Solutions Corp. has signed a deal to bring augmented reality (AR) to cannabis education with Cannvas Medtech Inc.

As per the deal, digital cannabis education and business technology company Cannvas “intends to roll out AR-enhanced learning kiosks into high-traffic retail areas across Canada to improve accessibility to free and physician-backed education focused on the potential benefits of medical and adult-use cannabis.”

With NexTech’s AR-3D product demos and live AR holograms beaming in as experts, “the kiosk capabilities will be dramatically enhanced, creating a very powerful and scalable AR education platform for cannabis,” reports NexTech, which provides eCommerce solutions for websites, AR learning and education, and AR live streaming for events. Content at each Cannvas kiosk will be powered by the Cannvas.Me platform.

The two companies “plan to collaborate on data collection and analysis to examine consumer behaviour patterns at Cannvas kiosks and leverage that information to ensure optimal user experiences,” the NexTech press release notes. “Both companies will also explore their existing networks and strategic partnerships to assess whether there is potential to form a joint service offering through the Cannvas kiosk platform or an otherwise undiscovered opportunity,” the statement adds.

“Working with NexTech allows Cannvas the opportunity to create a first-to-market, AR-based cannabis learning program and lead the way for the digital evolution of education as it continues to intertwine with technology to generate new and exciting ways for people to take in information,” says Steve Loutskou, chief operating officer of gloval markets for Cannvas MedTech, which has 1 million-plus cannabis consumer data points collected on its digital cannabis education platform.

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“It has been proven that companies who personalize the user experience through AR enjoy an improvement in their customer relations and overall profitability,” Loutskou maintains.

“As someone who comes from the training and education world, the extension of the digital experience to include AR is so promising,” comments Reuben Tozman, NexTech’s chief operating officer.

“As a leading digital cannabis education and business technology company, we are always exploring ways to leverage new technologies in support of the educational content we provide around the potential health benefits of cannabis,” says Shawn Moniz, CEO of Cannvas MedTech.

“Plans are in the works to integrate Cannvas learning kiosks with select health clinics and platforms from coast to coast, whereby users engaging with the kiosk have an opportunity to follow up with a licensed medical practitioner, should they so choose, and these clinics or platforms will be among their options,” the company statement adds.

NexTech’s AR web-enabled eCommerce platform is currently integrated with Shopify, WordPress and Magento.

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