Canada: CannTrust goes 'au naturel' with introduction of new cannabis strains for B.C. market

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The strains range in THC content from 10 percent to 22 percent, and in most cases, less than one percent of cannabidiol (CBD). On a sunny October morning, I trekked up to the top—the very top—of Grouse Mountain to be introduced to CannTrust’s four new recreational cannabis brands. There, at the very top of The Eye of The Wind, a wind turbine with a viewing pod 1,273 metres above the ground, Peak Leaf Cannabis was revealed. Peak Leaf is the latest recreational brand unveiled by CannTrust, an Ontario-based licensed producer that has strived to set the bar high for standardized medical cannabis.

The new offering joins the company’s other recreational brands: Liiv, Synr.G and Xscape. Like the others, Peak Leaf is tailored for a specific crowd, namely British Columbians.

When CannTrust applied to the British Columbia Liquor Distribution Branch (BCLDB) to become a supplier, says company CEO Brad Rogers, the BCLDB asked the company to create a B.C.-specific brand. So it did. Peak Leaf’s outdoorsy, all-natural and woodsy qualities are expected to appeal to British Columbians.

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The Peak Leaf launch, created with British Columbians in mind, offered breathtaking views from The Eye of The Wind.

At the time of writing, Mountain Kush from Peak Leaf is available to consumer through www.bccannabisstores.com. The rest of the strains are expected to come online within the next week, notes Jefferey Zietlow, vice president of marketing for CannTrust.

The strains range in THC content from 10 percent to 22 percent, and in most cases, less than one percent of cannabidiol (CBD); only Forest Rain clocks in with CBD at 14 percent. Joining Forest Rain is Mountain Kush, Pacific Star, Alpine Breeze and Big Leaf Kush.

CannTrust also has three national brands that have been developed in the company’s Niagara-area facility, which features what the company calls a “Perpetual Harvest Technology Greenhouse”. The innovative design aims to grow cannabis in a standardized way to ensure product consistency, regardless of batch.

This includes Liiv, a go-to option for more experienced users, Synr.G, a collection of flavourful strains meant to be shared and Xscape, curated products with specific experiences in mind. While Peak Leaf is exclusive to the B.C. line, the others will be available throughout Canada wherever legal cannabis products are sold.

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