Canada's leading licensed producers release recommendations for responsible cannabis branding & marketing guidelines

Today, the Coalition for Responsible Cannabis Branding ("Coalition"), made up of seventeen of Canada's authorized Licensed Cannabis Producers, in partnership with the Canadian Medical Cannabis Counciland Cannabis Canada Association, released the Adult Use Cannabis Advertising and Marketing Guidelines for Licensed Producers. The proposed guidelines, which if endorsed by government, would come into effect following the legalization of adult consumer use of cannabis in July 2018, are designed to protect youth and the safety of all Canadians, while also ensuring that Health Canada authorized Licensed Producers can compete effectively with Canada's thriving illicit market.

The Coalition, representing approximately 90 percent of the current legal medical cannabis market, worked closely with¬†Advertising Standards Canada¬†(Ad Standards), the national, independent, not-for-profit advertising self-regulatory body, to develop the recommended guidelines. The final recommendations, released today, are endorsed by all parties involved.¬† These guidelines have also been shared with ‚Äď though not endorsed by

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