Efforts to advertise Calgary cannabis expo go up in smoke

The federal government plans to legalize recreational use of marijuana next year and trade shows are popping up across the country but many are having a hard time getting the word out.

The Cannabis and Hemp Expo is coming to Calgary in May and some of the big broadcasters are saying no to its ads saying they can’t run them because it’s still illegal to promote pot in Canada.

It's the first year for the event and organizers say they’ve tried to buy ad time on major networks like CTV and Rogers, but the name they chose and their logo has brought up legal concerns.

 

The Cannabis & Hemp Expo is at Stampede Park on May 6 & 7, 2017.

The issues stem from the use of the word ‘cannabis’ and the depiction of a pot leaf in the logo.

Rogers Communications did not respond to CTV’s...

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