What the Cannabis Industry Thinks About Microsoft Joining the Party

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It's a big week for the legal cannabis industry. Hundreds of marijuana business, manufacturing, media, technology, and product companies descended upon the Javits Center in New York City this week for Cannabis World Congress. At the same time, Microsoft is entering the space, partnering with seed-to-sale software company Kind Financial on compliance solutions for state and local governments.

The big news out of this is not that Kind Financial is hosting its Agrisoft seed-to-sale platform on the Microsoft Azure Government cloud. The far more significant implication of this announcement is a tech giant like Microsoft openly supporting the growth of the legal cannabis industry, and how the industry will respond to an enterprise player the size of Microsoft doing so.

"We support government customers and partners to help them meet their missions," Microsoft told PCMag today. "Kind Financial is building solutions on our government...

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