Here's why U.S. marijuana shops will set sales records later this month

Just as chocolatiers fancy February, florists adore May and necktie retailers love June, the marijuana industry truly celebrates April.

With the recent legalization of cannabis in certain areas of the United States, the unofficial holiday of 4/20 has legitimized itself. And the industry has the booming sales numbers to prove the holiday’s now-official status.

When dissecting Colorado marijuana sales data for 2015, three of the year’s 10 most lucrative days landed on April 20 and the weekend that preceded it, according to BDS Analytics, a firm that specializes in cannabis industry data collected from dispensaries’ point-of-sale systems.

On Monday April 20, 2015, Colorado marijuana shops sold $4.8 million of recreational and medical cannabis — which, at the time, was the state’s highest daily tally in 2015. The previous weekend’s numbers were also legit — $4 million in pot sales on April 17, $4.6 million on April 18 and $3.7 million...

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