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‘Just Add Weed’: How Brand Licensing Allows Cannabis Companies to Expand Across State Lines
Federal cannabis prohibition is a buzzkill on many levels, but for cannabusinesses in legal states, it’s an especially frustrating hurdle to expansion. When a brand outgrows its home turf, it can’t just start shipping packages of product to the next state over.
Despite the difficulty, a number of companies have managed to cross state lines. Colorado’s Dixie Elixirs has products in Washington, California, and Oregon. They recently launched in Nevada, and Chief Marketing Officer Joe Hodas says the brand is close to inking a deal in Arizona.
“It is super-challenging,” Hodas told Leafly. “It is super inefficient, and it is the single biggest focus-yet-challenge that we have at Dixie.” Despite the challenges, Hodas said it’s worth it to take “that path toward national recognition and being a leader in multiple markets and not just one.”
Mary’s Medicinals, another Colorado brand, is already in Washington, California, Oregon, Arizona, and Vermont. ...
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