The Massive Monetization of Marijuana

Last Thursday in New York, pioneer venture capital known as Viridian Capital Advisors conducted its first ever cannabis-investment conference, known as the Viridian Capital Cannabis Investor Conference.  Viridian is blazing all sorts of trails when it comes to the intersection between venture capital and the cannabis industry, serving as a central hub for companies in need of financing, as well as eager investors looking to cash in on such a burgeoning market.  A self-described ‘boutique banking and strategic advisory firm’, Viridian seeks to efficiently funnel resources to help capital-hungry cannabis companies get from the seed to the weed. The event was co-hosted by the Cannabis World Congress & Business Exposition, a cannabis-focused business conference on the East Coast. Titled, “ Investing in the Emerging Cannabis Industry While Managing Risks”, the conference centered on weighing the benefits, drawbacks, and risks which are unique to the industry. The event largely functioned as a...

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