Marijuana tracking system maker sues rival over publicity materials, putdowns

A Lakeland company behind Colorado’s tracking system for marijuana plants has accused a competitor of deceptive business practices.

Lawyers for Franwell say BioTrackTHC, based in Ft. Lauderdale, lies in publicity material and lies about Franwell in the media and communications to state regulators.

The purpose, according to documents filed by Franwell in federal court May 11, is to interfere with the Lakeland company’s $1.5 million Colorado contract and to sway officials to choose BioTrack for a competitive contract in Jamaica.

The tussle reveals growing competition in America’s blooming marijuana industry and reminds businesses and investors they must especially vet claims for truth, as with any emerging industry.

Beside Franwell, Tampa Bay is home to a crop of entrepreneurs seeking land and market share opportunities even before Florida legalizes the smokable, edible plant parts.

The state legalizing marijuana for at least medical purposes in the next couple of years is ...

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