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Incredible Medibles: Marijuana Meets Culinary Innovation

In March, Ben and Jerry’s co-founders Ben Cohen and Jerry Greenfield told HuffPost Live they’d consider making a marijuana ice cream for markets with legalized marijuana. That might not be entirely surprising, considering the company’s hippy vibe—but these days cannabis cuisine is about a lot more than hippies baking pot brownies.

With laws legalizing marijuana for recreational use existing in four states, and pot legal for medical use in 23 states, the market is growing, but also has plenty of room to expand further. In Canada, medical marijuana has been legal for years and there are indications that wider legalization could arrive sooner rather than later.

This means that savvy entrepreneurs are rethinking the pairing of food and pot, long a combination relegated to munchie-induced junk food binges. Cannabis startups are bringing in big money, Forbes reported, and investors are increasingly open about their interest in the...

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URL: 
http://www.pastemagazine.com/articles/2015/05/incredible-medibles-marijuana-meets-culinary-innov.html