A Strategic Breakdown of Business Investment Tiers

If you’re looking to fund your cannabis startup or have an exciting new product that you’re sure is going to rock the market, there are a few things you should know first. Money comes in different flavors. And, investors, depending on their taste, are more likely to fund some ventures than others.

But that doesn’t necessarily mean your project needs to be strictly unique or innovative to get funded.

There are equity lenders and debt lenders. Most new entrepreneurs think of equity investors when they think of financing. An equity investor gives you money to make money, based on, among other things, how intriguing your project might sound. Of course, you will also need a solid business plan, assets and an exit strategy.

These kinds of investors are hard to come by.

Debt investors, on the other hand, really don’t care about your project or product. Debt investors sell money....

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