Inside the Cannabis New-Money Dating Game

As one of the fastest growing sectors in America, legal cannabis and its ancillary markets are attracting investors eager to take part in the “green rush,” and opportunities for partnerships  abound.

“2014 was the year where the cannabis industry went from being an interesting cocktail conversation to something any serious business person has given a fleeting thought,” said Troy Dayton, cofounder of The ArcView Group.

Earlier this yearFounders Fund, an early investor in Facebook and Airbnb, joined a Series B round of funding worth $75 million for private equity firm Privateer Holdings, which invests in the cannabis space. And tech entrepreneur Justin Kan, who sold Twitch.TV to Amazon for $970 million in 2014, recently voiced his support for investing in the marijuana industry as the keynote speaker at The ArcView Group’s marijuana investment forum this past January in San Francisco.

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