Mild-strength marijuana is the future of pot

Cannabis product potency is dropping as the industry matures. Above, the new Stokes Micro line (via SF Green Delivery)

Think of it as bud — light.

Despite the police headlines about increased potency, the legal marijuana landscape is actually becoming more mellow and mild thanks to the influence of moderate, mainstream consumers as well as state regulations.

These mild pot products now include: mints that pack a barely noticeable body buzz and unwind stress; pre-rolled joints with the strength of a craft beer; and topical rubs that zap shoulder pain without any high or danger of failing a drug test.

All three categories are taking marketshare in California, Colorado, Washington and other states with medical and adult-use cannabis laws. While the media cannot get enough stories of how potent pot can be — upwards of 30 percent — the real innovation is in the light and ultra-light sector, which appeals...

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