Marijuana Shops Are Trying to Look Like the Apple Store
On a bustling stretch of Santa Monica Boulevard lined by vintage stores and eateries, the MedMen shop looks right at home.
Sunlight streams in through the store’s floor-to-ceiling windows. Inside, salespeople in bright red T-shirts greet shoppers. Merchandise is carefully arranged on sleek wooden tables lined with iPads.
It’s a retail scene reminiscent of an Apple store, but the high-tech gadgets on sale are vape pens.
After years of bullet-proof glass and burglar bars, marijuana shops are starting to get a makeover.
“There is no statute that requires tinted windows or bars.”
— Adam Bierman, co-founder and chief executive of MedMen
Cannabis entrepreneurs, borrowing from successful retailers such as Apple and Whole Foods, are opening dispensaries with natural light, spacious displays and open-floor plans. With weed now legal for recreational use in California and seven other states, such amenities could attract an anticipated glut of new customers who are less familiar with cannabis and may...
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