Marie Brizard unleashes "rebellious" cannabis flavoured vodka

Marie Brizard Wine & Spirits has launched a premium cannabis-flavoured vodka in travel retail. 

Shotka was highlighted by Marie Brizard at last month’s TFWA World Exhibition in Cannes and is aimed at night clubbing fans aged from 18 to 28. The spirit, according to Marie Brizard, does not have the narcotic effects of the drug (also known as marijuana) but “stands out with its unique and unexpected taste”. 

First launched in Spain this summer in partnership with nightlife company Matinée Group, Shotka is the focus of promotions which will run until the end of 2016. Shotka parties are planned in Barcelona, Sitges, Ibiza and Madrid, part of a roll-out that includes the USA, Canada, Poland, Denmark, Bulgaria, France, Lithuania, Estonia, Georgia and Ukraine. The party programmes feature promotional games, supported by social media activations. 

Marie Brizard Wine & Spirits Global Travel Retail Director Kevin Baker commented: “Having been to several Shotka...

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